Includes bibliographical references and index.

Consumer Rituals and the Media -- Drinking Rituals Among the Heaviest Drinkers: College Student Binge Drinkers and Alcoholics / Joyce M. Wolburg, Debbie Treise -- Consuming Ritual: A&E's Sacred Rites and Rituals / Ronald L. Grimes -- Holidays and Consumption -- Ceremonial Disrobement and Moral Choice: Consumption Rituals at Mardi Gras / Wesley Shrum -- Kwanzaa: The Making of a Black Nationalist Tradition, 1966-1990 / Elizabeth H. Pleck -- The Evolution, Transformation, and Demise of a Ritual: The Case of May Day / Mary Ann McGrath -- Consumer Fairy Tales of the Perfect Christmas: Villains and Other Dramatis Personae / Tina M. Lowrey, Cele C. Otnes -- Wedding Rituals Across Cultures -- Love Without Borders: An Examination of Cross-Cultural Wedding Rituals / Michelle R. Nelson, Sameer Deshpande -- Dowry: A Cherished Possession or an Old-Fashioned Tradition in a Modernizing Society? / Ozlem Sandikci, B. Ece Ilhan -- Gift Exchange -- Gift Exchange Rituals in the Workplace: A Social Roles Interpretation / Julie A. Ruth -- In the Spotlight: The Drama of Gift Reception / David B. Wooten, Stacey L. Wood -- Ritual Desire and Ritual Development: An Examination of Family Heirlooms in Contemporary North American Households / Carolyn Folkman Curasi, Eric J. Arnould, Linda L. Price -- Pushing the Boundary of Ritual -- Moving on to Something Else: The Social Relations of Women During Separation / Jean-Sebastien Marcoux -- Sacred Iconography in Secular Space: Altars, Alters, and Alterity at the Burning Man Project / John F. Sherry, Jr., Robert V. Kozinets -- Interesting Stuff: A Commentary on Contemporary Consumption Rituals / Dennis W. Rook.