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China now : doing business in the world's most dynamic market / N. Mark Lam, John L. Graham.
Publication details: New York, NY : McGraw-Hill, c2007.Description: xi, 385 p.: ill.; 24 cmISBN:- 9780071472548 :
- 0071472541(alk. paper) :
- China now : doing business in the world's most dynamic market
- HD58.6 .L362 2006
Contents:
Taking your first steps -- Knowledge is a MOM's best friend -- From your mind's eye to the palm of your hand : creating your prototype -- Put on your detective hat : market research -- Protect yourself : all about patents, copyrights and trademarks -- Getting the goods : manufacturing -- Taking care of business : setting up shop -- Making the sale : getting your product on store shelves -- Blowing your horn : marketing that works! -- Finding a partner : licensing 101.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 58.6 .L362 2006 (Browse shelf(Opens below)) | Available | 694000 |
Includes bibliographical references and index.
Taking your first steps -- Knowledge is a MOM's best friend -- From your mind's eye to the palm of your hand : creating your prototype -- Put on your detective hat : market research -- Protect yourself : all about patents, copyrights and trademarks -- Getting the goods : manufacturing -- Taking care of business : setting up shop -- Making the sale : getting your product on store shelves -- Blowing your horn : marketing that works! -- Finding a partner : licensing 101.
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