Normal view
MARC view
The media in your life : an introduction to mass communication / Jean Folkerts, Stephen Lacy, Ann Larabee.
Publication details: Boston, MA : Pearson/Allyn and Bacon, c2008.Edition: 4th edDescription: xxx, 460 p. : ill. (chiefly col.) ; 28 cmISBN:- 020552365X (pbk.) :
- 9780205523658 :
- P90 .F628 2008
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 90 .F628 2008 (Browse shelf(Opens below)) | Available | 250523 |
Includes bibliographical references (p. 423-435) and index.
An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR Distributed by Syndetic Solutions, Inc.
There are no comments on this title.
Log in to your account to post a comment.