Includes bibliography (p. 123-124) and index.

The role played by R.D.E. ('Ootje') Oxenaar in the development of Dutch graphic design is a fascinating one. In 1970 he joined the Department of Art and Design at what was then the Dutch Postal and Telecommunications Service (PTT). He was deputy head from then until 1976, when he took over as head of the department until 1994. It would be hard to overstate his importance as one of the key public principals of Dutch graphic design in those years. That success can be attributed to Oxenaar's own visual production from the early 1950s onward, and the position this earned him in the design field as a front-rank graphic designer. It enabled him to enlist the services at the PTT of many a prominent designer. This book relates these two capacities as the commissioning and the commissioned party by assessing precisely how graphic design functions in the community.