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As heard on TV : popular music in advertising / Bethany Klein.
Series: Ashgate popular and folk music seriesPublication details: Farnham, England ; Burlington, VT : Ashgate, c2010, 2009.Edition: 1st pbk. edDescription: 168 p. ; 24 cmISBN:- 9781409407645 (pbk.) :
- 9780754666653 (hardcover : alk. paper)
- 0754666654 (hardcover : alk. paper)
- As heard on television
- ML3790 .K467 2010 HF6146.T42
Contents:
As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 6146 .T42 K467 2010 (Browse shelf(Opens below)) | Available | 5002873 |
Originally published in hbk.: 2009.
Includes bibliographical references (p. [149]-159) and index.
As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising.
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