Design for response : creative direct marketing that works / Leslie H. Sherr & David J. Katz.

By:

Sherr, Leslie H

Contributor(s):

Katz, David J

Publication details: Gloucester, Mass. : Rockport, 1999.Description: 141 p. : col. ill. ; 29 cmISBN:

1564963802 :

Other title:

Creative direct marketing that works

Subject(s):

Summary: This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	NC 1002 .S5 1999 (Browse shelf(Opens below))	Available		617084

This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.

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Design for response : creative direct marketing that works / Leslie H. Sherr & David J. Katz.

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