Includes bibliographical references and index.

The typographic arts: lettering, calligraphy & type design -- The process: creating lettering: from blank page to finished art : The tools: analog ; The tools: digital ; Software and services ; Research & brainstorming ; Thumbnails ; Sketching : The skeleton; The body; The clothes ; Vector drawing : Draw, rise, repeat; Proper point placement; Plotting points on curved forms ; Other vector lettering tips -- The work: process in action: differing steps for different projects : Editorial ; Books ; Advertising ; Logos ; Miscellaneous.

"This show-all romp through design-world darling Jessica Hische's sketchbook reveals the creative and technical process behind making award-winning hand lettering. See everything, from Hische's rough sketches to her polished finals for major clients such as Wes Anderson, NPR, and Starbucks. The result is a well of inspiration and brass tacks information for designers who want to sketch distinctive letterforms and hone their skills. With more than 250 images and metallic silver ink printed throughout to represent her penciled sketches, this highly visual book is an essential--and entirely enjoyable--resource for those who practice or simply appreciate the art of hand lettering."--Publisher's description.