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Retail category management / Deborah C. Fowler, Ben K. Goh.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012.Description: viii, 120 p. : ill. ; 28 cmContent type:- text
- unmediated
- volume
- 9780135152089 (pbk.) :
- 0135152089 (pbk.) :
- HF5429 .F65 2012
Contents:
Category management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics -- Shopper insights -- Careers in category management.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5429 .F65 2012 (Browse shelf(Opens below)) | Available | 5107010 |
Includes bibliographical references and index.
Category management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics -- Shopper insights -- Careers in category management.
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