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The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
Publication details: Hove, East Sussex ; New York : Psychology Press, 2010.Description: xi, 329 p. : ill. ; 26 cmISBN:- 9780415442732 :
- 0415442737 :
- HF5822 .F456 2010
Contents:
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5822 .F456 2010 (Browse shelf(Opens below)) | Available | 5105021 |
Includes bibliographical references and indexes.
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
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