Includes bibliographical references and index.

Strategy: winning in the marketplace -- Managing marketplace strategy -- Corporate strategy: managing a set of businesses -- Business unit strategy: the quest for competitive advantage -- Competing across locations: enhancing competitive advantage through a global strategy -- Strategy for the small business -- Digital strategy -- Political strategy: managing the political and social environment -- Strategy inputs: analyzing the external and internal environments -- Mapping the business landscape -- Macroenvironmental analysis: understanding the environment outside the industry -- A strategic assessment of an organization's assets -- Creating and leveraging core competencies -- Strategy making: identifying and evaluating strategic alternatives -- Identifying and developing strategy alternatives -- Evaluating strategy alternatives -- Making strategic change: linking strategy and action -- Strategic change: how to realign the organization to implement strategy -- Strategic change: Reconfiguring operational processes to implement strategy -- Strategic change: managing strategy making through planning and adminstrative systems -- Strategic change: devising a contect-sensitive approach to implementation -- There is no universal strategy formula.