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The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank, Arthur W. Schultz.
Publication details: Boston, Mass. : Harvard Business Review Press, c2010.Description: viii, 435 p., [32] p. of plates : ill. (some col.) ; 24 cmISBN:- 9781591393085 :
- 1591393086 :
- HF5810.L3 C78 2010
Contents:
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5810 .L3 C78 2010 (Browse shelf(Opens below)) | Available | 5013488 |
Includes bibliographical references (p. 383-415).
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
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