That's marketing [videorecording] : understanding consumer behavior / Learning Seed.

Contributor(s):

Publication details: Lake Zurich, IL : The Learning Seed, c1999.Description: 1 videodisc (23 min.) : sd., col. ; 4 3/4 in. + 1 study guide (16 p. ; 18 cm.)Other title:

Understanding consumer behavior

Subject(s):

Freeman Coffey, Shelly Lawler, Kevin AdairSummary: Explains marketing concepts and tools, including segmentation, market research, branding, packaging, variable pricing, and positioning

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
DVDs	American University in Dubai	American University in Dubai	AUDIO & DVD Collection	DVD HF 5415 .T43 1999 (Browse shelf(Opens below))	Available		47426

Freeman Coffey, Shelly Lawler, Kevin Adair

Explains marketing concepts and tools, including segmentation, market research, branding, packaging, variable pricing, and positioning

DVD.

Closed-captioned for the hearing impaired.

There are no comments on this title.

to post a comment.

Place hold
Print
Save record
BIBTEX Dublin Core MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Open Library Google Scholar

AUD Library Catalog

That's marketing [videorecording] : understanding consumer behavior / Learning Seed.

Opening Hours

Useful Links

General Policy

Contact Us