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Technology ventures : from idea to enterprise / Thomas H. Byers, Richard C. Dorf, Andrew J. Nelson.

By: Contributor(s): Publisher: New York, NY : McGraw-Hill Education, 2019Edition: Fifth editionDescription: xxiv, 562 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260085082 (paperback)
Subject(s): LOC classification:
  • T58.5 .B94 2019
Incomplete contents:
Part I -- Venture Opportunity and Strategy --
The Role and Promise of Entrepreneurship --
Opportunities --
Vision and the Business Model --
Competitive Strategy --
Innovation Strategies --
Part II -- Concept Development and Venture Formation --
The Business Story and Plan --
Risk and Return --
Creativity and Product Development --
Marketing and Sales --
Types of Ventures --
Part III -- Intellectual Property, Organizations, and Operations --
Intellectual Property --
The New Enterprise Organization --
Acquiring and Organizing Resources --
Management of Operations --
Acquisitions and Global Expansion --
Part IV -- Financing and Leading the Enterprise --
Profit and Harvest --
The Financial Plan --
Sources of Capital --
Deal Presentations and Negotiations --
Leading Ventures to Success.
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection T58.5 .B94 2019 (Browse shelf(Opens below)) Checked out 2024-08-30 5240688

Includes bibliographical references and index.

Part I -- Venture Opportunity and Strategy --

The Role and Promise of Entrepreneurship --

Opportunities --

Vision and the Business Model --

Competitive Strategy --

Innovation Strategies --

Part II -- Concept Development and Venture Formation --

The Business Story and Plan --

Risk and Return --

Creativity and Product Development --

Marketing and Sales --

Types of Ventures --

Part III -- Intellectual Property, Organizations, and Operations --

Intellectual Property --

The New Enterprise Organization --

Acquiring and Organizing Resources --

Management of Operations --

Acquisitions and Global Expansion --

Part IV -- Financing and Leading the Enterprise --

Profit and Harvest --

The Financial Plan --

Sources of Capital --

Deal Presentations and Negotiations --

Leading Ventures to Success.

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