Includes bibliographical references (pages 103-110) and index.

Part 1: Mapping the Field: Categories of Kineticism -- Chapter 1: What is Kineticism? -- Chapter 2: Global v. Local Events -- Chapter 3: Local Kineticism and Fluctuating Identity -- Part 2: Issues in Transforming Typography -- Chapter 4: Illusory Space: The Page and Screen as a Virtual Environment -- Chapter 5: Legibility and Asemisis in Fluid Typography -- Chapter 6: Reactive and Generative Behaviors -- Part 3: Case Studies -- Chapter 7: Fluid Branding: Channel 4 and its imitators -- Chapter 8: Telling Titles: The credit sequences of Kyle Cooper and his peers -- Chapter 9: Kinetic Poetry -- Conclusion -- Appendix: Categories of Temporal Typography.

"Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice"--