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The designer's guide to marketing and pricing : how to win clients and what to charge them / Ilise Benun and Peleg Top.
Publication details: Cincinnati, Ohio : How Books, c2008.Edition: 1st edDescription: 275 p. : ill. ; 23 cmISBN:- 9781600610080 (pbk.) :
- 1600610080 (pbk.) :
- HF5415 .B42944 2008
Contents:
Who is my market? Everything flows from the market -- How and where do I meet my clients and prospects? Locations and techniques for connecting with potential clients -- How should I present myself? Creating your "personal brand" -- Which marketing tools should I use? Choosing and using the most effective marketing tools : how to create a marketing machine -- What should I say to them? Communicating with clients or potential clients -- How do I stay in touch? The follow-up process, step by step -- How do I talk about money? Talking about money and getting the client to talk about money -- What should I charge? Estimating a project and figuring out how much to charge -- What should be in my proposal? Getting from proposal to signed contract -- How do I negotiate a contract? -- How do I manage my money? -- How should I grow my business?.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .B42944 2008 (Browse shelf(Opens below)) | Available | 603703 |
Includes bibliographical references (p. 266-269) and index.
Who is my market? Everything flows from the market -- How and where do I meet my clients and prospects? Locations and techniques for connecting with potential clients -- How should I present myself? Creating your "personal brand" -- Which marketing tools should I use? Choosing and using the most effective marketing tools : how to create a marketing machine -- What should I say to them? Communicating with clients or potential clients -- How do I stay in touch? The follow-up process, step by step -- How do I talk about money? Talking about money and getting the client to talk about money -- What should I charge? Estimating a project and figuring out how much to charge -- What should be in my proposal? Getting from proposal to signed contract -- How do I negotiate a contract? -- How do I manage my money? -- How should I grow my business?.
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