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		Contemporary advertising / William F. Arens. by Arens, William F Edition: 8th ed. Publication details: Boston, MA : McGraw-Hill/Irwin, c2002 Other title: Advertising Availability: Items available for loan: American University in Dubai (1)Call number: HF 5821 .A74 2002. Place hold
		Advertising / William F. Arens, David H. Schaefer, Michael Weigold. by Arens, William F Schaefer, David H Weigold, Michael F, 1958- Publication details: New York: McGraw-Hill Irwin, c2012 Other title: M: advertising Availability: Items available for loan: American University in Dubai (1)Call number: HF 5821 .A74 A48 2012 . Place hold
		Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by Arens, William F Weigold, Michael F, 1958- Arens, Christian Edition: 14th ed. Publication details: New York, NY : McGraw-Hill/Irwin, c2013 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5821 .B62 2013. Place hold

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