Copywriting / Moi Ali.

By:

Ali, Moi

Contributor(s):

Institute of Marketing

Series: The marketing series. Practitioner | Marketing series (London, England). Practitioner.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997.Description: viii, 192 p. ; 24 cmISBN:

075063510X :

Subject(s):

Advertising copy

LOC classification:

HF5825 .A44 1997

Summary: COPYWRITING provides a step-by-step account of how to write persuasive marketing material. Not only does the book address the different pieces of work that a PR person or marketing assistant might be called upon to produce, but it also concentrates on building confidence in the writer's skills by covering the do's and don'ts of copywriting. Includes tips from professionals.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5825 .A44 1997 (Browse shelf(Opens below))	Available		616508

"Published on behalf of the Institute of Marketing."

Includes index.

COPYWRITING provides a step-by-step account of how to write persuasive marketing material. Not only does the book address the different pieces of work that a PR person or marketing assistant might be called upon to produce, but it also concentrates on building confidence in the writer's skills by covering the do's and don'ts of copywriting. Includes tips from professionals.

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Copywriting / Moi Ali.

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