Normal view
MARC view
Assessing organizational communication : strategic communication audits / Cal W. Downs, Allyson D. Adrian.
Series: The Guilford communication seriesPublication details: New York, N.Y.: Guilford Press, c2004.Description: xi, 292 p. : ill. ; 25 cmISBN:- 1593850107 (pbk.):
- 9781593850104 (pbk.)
- Strategic communication audits
- Assessing organizational communication : strategic communication audits
- HD30.3 .D68 2004
Contents:
Communication audits as organizational development -- Initiating and planning an assessment -- Conducting team audits / David Cook, James Patterson, and Cal W. Downs -- Choosing focal areas to assess -- The interview: the most basic assessment technology -- Diagnosis through questionnaires -- The International Communication Association Survey -- Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs -- Critical Communication Experience Survey -- ECCO analysis -- Diagnosing communication networks / Thomas Porter and Allyson D. Adrian -- Focus group interviews -- Final analysis and interpretation -- The final report.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.3 .D68 2004 (Browse shelf(Opens below)) | Available | 695221 |
Completely rev. ed. of and successor to: Communication audits / Cal W. Downs. c1988.
Includes bibliographical references (p. 273-280) and indexes.
Communication audits as organizational development -- Initiating and planning an assessment -- Conducting team audits / David Cook, James Patterson, and Cal W. Downs -- Choosing focal areas to assess -- The interview: the most basic assessment technology -- Diagnosis through questionnaires -- The International Communication Association Survey -- Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs -- Critical Communication Experience Survey -- ECCO analysis -- Diagnosing communication networks / Thomas Porter and Allyson D. Adrian -- Focus group interviews -- Final analysis and interpretation -- The final report.
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