AUD Library Catalog

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		Cases in strategic marketing / David Rosenthal, Lew G. Brown. by Rosenthal, David W Brown, Lew G Publication details: Upper Saddle River, NJ : Prentice Hall, c2000 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.135 .R67 2000. Place hold
		Strategic marketing / David W. Cravens. by Craven, David W Series: Irwin/McGraw-Hill series in marketing Edition: 6th ed. Publication details: Boston : Irwin/McGraw-Hill, 2000 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.135 .C72 2000. Place hold
		The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen. by Kitchen, Philip J Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.13 .R454 2003. Place hold
		The power of retail branding : Innovative marketing strategies for achieving brandpower / Arthur A. Winters, Peggy Fincher Winters; [editor in chief], Carole Paul and the editors of Retail Ad World. by Winders, Arthur A Winters, Peggy Fincher Paul, Carole Publication details: New York, NY: Visual Reference Publications; Distributors, Watson-Guptill, HarperCollins, c2005 Other title: The power of retail branding : Innovative marketing strategies for achieving brandpower. Availability: Items available for reference: American University in Dubai: Not For Loan (1)Call number: HD 69 .B7 W56 2005.
		International marketing strategy : analysis, development and implementation. by Doole, Isobel Lowe, Robin, 1945- Edition: 5th ed. / Isobel Doole, Robin Lowe. Publication details: London : Cengage Learning, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 1416 .P49 2008. Place hold
		Strategic marketing / David W. Cravens, Nigel F. Piercy. by Cravens, David W Piercy, Nigel Series: McGraw-Hill/Irwin series in marketing Edition: 8th ed. International ed. Publication details: Boston, Mass. : McGraw-Hill, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.135 .C72 2006. Place hold
		Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by Kerin, Roger A Peterson, Robert A. (Robert Allen), 1944- Edition: 12th ed. Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .135 .K47 2010. Place hold
		Marketing planning and strategy / subhash C. Jain, George T. Haley. by Jain, Subhash C, 1942- Edition: 8th ed. Publication details: Mason, Ohio : Cengage Learning, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.13 .J35 2009. Place hold
		Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 3rd ed. Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008 Other title: Lessons from the world's strongest brands Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7. Place hold

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