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Advertising and consumer citizenship : gender, images, and rights / Anne M. Cronin. by Series: Transformations
Publication details: New York : Routledge, 2000
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5822 .C76 2000.
Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / by Lisa Fortini-Campbell. by
Edition: 2001 New ed.
Publication details: Chicago, IL : The Copy Workshop, 2001
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.3 .F67 2001.
Being the shopper : understanding the buyer's choice / Phil Lempert. by
Publication details: New York : Wiley, c2002
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .L45 2002.
Beyond listening : learning the secret language of focus groups / Bonnie Goebert with Herma M. Rosenthal. by
Publication details: New York, NY : Wiley, c2002
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .G64 2002.
Brand.new / [edited by] Jane Pavitt.
Publication details: Princeton, N.J. : Princeton University Press, 2000
Other title:
  • Brand new
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .B73 2000.
Educating the consumer : a history of the marriage of schools, advertising, and media / Joel Spring. by Series: Sociocultural, political, and historical studies in education
Publication details: Mahwah, NJ : Lawrence Erlbaum, 2002
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.33 .U6 S67 2002.
Consumers / Eric Arnould, Linda Price, George Zinkhan. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .A76 2004.
The consumption reader / [edited by] David B. Clarke, Marcus A. Doel & Kate M.L. Housinaux. by
Publication details: London ; New York, NY : Routledge, 2003
Availability: Items available for loan: American University in Dubai (1)Call number: HC 79 .C6 C677 2003.
Digital marketing strategy / Glen L. Urban. by
Edition: 1st ed.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2003
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.13 .U735 2003.
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