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		How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel. by Bergh, Joeri van den, 1971- Behrer, Mattias Publication details: London ; Philadelphia : Kogan Page, 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.332 .Y66 B47 2011. Lists: KOGAN PAGE . Place hold
		The Gen Z frequency : how brands tune in and build credibility / Gregg L Witt and Derek E Baird. by Witt, Gregg L [author.] Baird, Derek E [author.] Publisher: London, United Kingdom : KoganPage, 2018 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .W58 2018. Lists: KOGAN PAGE . Place hold

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