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		Voice-of-the-customer marketing : a revolutionary 5-step process to create customers who care, spend, and stay / by Ernan Roman. by Roman, Ernan Publication details: New York : McGraw-Hill, c2011 Other title: Voice of the customer marketing. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.55 .R66 2011. Place hold
		Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder. by Sponder, Marshall Publication details: New York : McGraw-Hill, c2012 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 S66 2012. Place hold
		The Cambridge handbook of consumer privacy / edited by Evan Selinger, Rochester Institute of Technology, Jules Polonetsky, Future of Privacy Forum, Omer Tene, International Association of Privacy Professionals. by Selinger, Evan, 1974- [editor.] Polonetsky, Jules, 1965- [editor.] Tene, Omer [editor.] Publisher: Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2018 Availability: Items available for loan: American University in Dubai (1)Call number: HC 79 .C63 C36 2018. Place hold

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