AUD Library Catalog

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		Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by Fuggetta, Rob Publication details: Hoboken, N.J. : Wiley, 2012 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.55 .F84 2012. Place hold
		Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson. by Goodson, Scott Publication details: New York : McGraw-Hill, c2012 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 G673 2012. Place hold
		The library marketing toolkit / Ned Potter. by Potter, Ned Publication details: London : Facet Publishing, 2012 Other title: Library marketing tool kit Availability: Items available for loan: American University in Dubai (1)Call number: Z 716.3 .P68 2012. Place hold
		Brand aesthetics / by Gérald Mazzalovo. by Mazzalovo, Gerald Publication details: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012 Availability: Items available for loan: American University in Dubai (1)Call number: TS 171.4 .M399 2012. Place hold
		Introducing : visual identities for small businesses / [edited by Robert Klanten, Sven Ehmann and Anna Sinofzik; text by Anna Sinofzik] by Klanten, Robert Ehmann, Sven Sinofzik, Anna Publication details: Berlin : Gestalten, 2012 Other title: Visual identities for small businesses Availability: Items available for loan: American University in Dubai (1)Call number: NC 997 .I566 2012. Place hold
		Touch branding II : all that you are touching is branding / [design: Jam Mar ; chief editor: Candice Chang, Evelyn Wu]. by Mar, Jam Chang, Candice Wu, Evelyn Publication details: Hong Kong : Artpower, [2011] Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1255 .T672 2011. Place hold
		Billion-dollar branding : brand your small business like a big-business and make great things happen / Honey Parker & Blaine Parker ; foreword by Dave Lakhani. by Parker, Honey Parker, Blaine Publication details: New York : MJ, c2013, [i.e. 2012] Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1255 .P37 2013. Place hold
		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina Edition: 4th ed. Publication details: Hoboken, N.J. : John Wiley & Sons, c2013 Availability: Not available: American University in Dubai: Checked out (1). Place hold
		Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. by Millman, Debbie Publication details: Beverly, Mass. : Rockport Publishers, c2012 Other title: Complete guide to building, designing, and sustaining brands Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 M548 2012. Place hold
		The luxury market in India : Maharajas to masses / edited by Glyn Atwal and Soumya Jain. by Atwal, Glyn Jain, Soumya Publication details: Basingstoke : Palgrave Macmillan, 2012 Availability: Items available for loan: American University in Dubai (1)Call number: HD 9999 .L853 I45 2012. Place hold
		Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by Chevalier, Michel, 1943- Publication details: Singapore : John Wiley & Sons (Asia), 2008 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 C473 2008. Place hold
		The better mousetrap : brand invention in a media democracy / Simon Pont. by Pont, Simon Publication details: London ; Philadelphia : Kogan Page, 2013 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 P66 2013. Lists: KOGAN PAGE . Place hold
		A history of advertising / Stepháne Pincas and Marc Loiseau ; foreword by Maurice Lévy. by Pincas, Stepháne Loiseau, Marc Language: English, German Publication details: Köln ; London : Taschen, 2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5811 .P46 2008. Place hold
		Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou. by Swan, K. Scott Zou, Shaoming Series: Advances in international marketing ; v. 23. Edition: 1st ed. Publication details: Bingley, UK : Emerald, 2012 Availability: Items available for loan: American University in Dubai (1)Call number: HF 1416 .I53 2012. Place hold
		Brands and branding geographies / edited by Andy Pike. by Pike, Andy, 1968- Publication details: Cheltenham : Edward Elgar Pub., 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 B7333 2011. Place hold
		Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill. by Gill, Libby Edition: First edition. Publication details: New York, NY : Palgrave Macmillan, 2013 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 G55 2013. Place hold
		Tribal marketing, tribal branding : an expert guide to the brand co-creation process / by Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork, Ireland. by Richardson, Brendan Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .R54173 2013. Place hold
		Brand spaces : branded architecture and the future of retail design / [edited by Robert Klanten. Sven Ehmann, and Sofia Borges ; text and preface by Sofia Borges] by Klanten, Robert Ehmann, Sven Borges, Sofia Publication details: Berlin : Gestalten, 2013 Availability: Items available for loan: American University in Dubai (1)Call number: NK 2195 .S89 B727 2013. Place hold
		Principles of advertising & IMC / Tom Duncan. by Duncan, Tom (Thomas R.) Duncan, Tom (Thomas R.). IMC Series: McGraw-Hill/Irwin series in marketing Edition: 2nd ed. Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005 Other title: Principles of advertising and IMC Availability: Not available: American University in Dubai: Checked out (1). Place hold
		Instagram power : build your brand and reach more customers with the power of pictures / Jason G. Miles. by Miles, Jason, 1970- Publication details: New York : McGraw-Hill Education, [2014] Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 M53795 2014. Place hold

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