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		Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn. by Fallon, Pat Senn, Fred Publication details: Boston, Mass. : Harvard Business School Press, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .F27 2006. Place hold
		Building a storybrand : clarify your message so customers will listen / Donald Miller. by Miller, Donald, 1971- [author.] Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]Copyright date: ©2017 Other title: Building a story brand Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .M54 2017. Place hold
		Hit makers : the science of popularity in an age of distraction / Derek Thompson. by Thompson, Derek, 1986- [author.] Publisher: New York, NY : Penguin Press, [2017] Online resources: Click here to access online Availability: Items available for loan: American University in Dubai (1)Call number: HC79 .C6. Place hold

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