AUD Library Catalog

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		Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin. by Sarin, Sharad Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1255 .S37 2010. Place hold
		Brand media strategy : integrated communications planning in the digital era / Antony Young. by Young, Antony, 1964- Edition: 1st ed. Publication details: New York : Palgrave Macmillan, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 Y68 2010. Place hold
		The brutal truth about Asian branding and how to break the vicious cycle / by Joseph Baladi. by Baladi, Joseph Publication details: Singapore : Chichester : Wiley ; John Wiley [distributor], 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 B177 2011. Place hold
		Harvard business review on reinventing your marketing. Series: Harvard business review paperback series Publication details: Boston, Mass. : Harvard Business Review Press, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .H24336 2011. Place hold
		We first : how brands and consumers use social media to build a better world / Simon Mainwaring. by Mainwaring, Simon Edition: 1st ed. Publication details: New York : Palgrave Macmillan, 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HD 60 .M327 2011. Place hold
		Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. by Ambrose, Gavin Series: Required reading range. Course reader. Publication details: Lausanne, Switzerland : La Vergne, TN : Ava Academia ; Distributed in the U.S. & Canada by Ingram Publisher Services, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1255 .A39 2011. Place hold
		The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson. by Pearson, Timothy R Publication details: New York : McGraw-Hill, c2011 Other title: 6 new rules to reinvent your brand & reignite your business six new rules to reinvent your brand & reignite your business Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 P43 2011. Place hold
		Fundamentals of global strategy : a business model approach / Cornelis A. de Kluyver. by De Kluyver, Cornelis A Series: Edition: 1st ed. Publication details: New York, N.Y. : Business Expert Press, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HD 2755.5 .D454 2010. Place hold
		Brand-driven innovation: strategies for development and design / Erik Roscam Abbing. by Abbing, Erik Roscam Series: Required reading range : module reader Publication details: Lausanne, Switzerland : AVA Pub. SA, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1255 .R67 2010. Place hold
		Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post. by Post, Karen Publication details: New York : McGraw-Hill, c2012 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 P647 2012. Place hold
		Brand success : how the world's top 100 brands thrive and survive / Matt Haig. by Haig, Matt Edition: 2nd ed. Publication details: London ; Philadelphia : Kogan Page, 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 H346 2011. Lists: KOGAN PAGE . Place hold
		Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen. by Kerpen, Dave Publication details: New York : McGraw-Hill, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 K425 2011. Place hold
		Branded beauty : how marketing changed the way we look / Mark Tungate. by Tungate, Mark, 1967- Edition: 1st ed. Publication details: Philadelphia, PA : Kogan Page, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HD 9970.5 .C672 T86 2011. Lists: KOGAN PAGE . Place hold
		StoryBranding : creating standout brands through the power of story / Jim Signorelli. by Signorelli, Jim Edition: 1st ed. Publication details: Austin, Tex. : Greenleaf Book Group Press, c2012 Other title: Story Branding Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 S54 2012. Place hold
		Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 3rd ed. Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008 Other title: Lessons from the world's strongest brands Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7. Place hold
		BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson. by Adamson, Allen P Publication details: Basingstoke : Palgrave Macmillan, 2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 A33 2009. Place hold
		Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz. by Wheeler, Alina, 1948- [author.] Publication details: Hoboken, New Jersey : Wiley, [2011], ©2011 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 W43 2011. Place hold
		The thank you economy / Gary Vaynerchuk. by Vaynerchuk, Gary Edition: 1st ed. Publication details: New York : Harper Business, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .V396 2011. Place hold
		Brand revolution : ousting old mideast trading mindsets / Said Aghill Baaghil . by Baaghil, Said Aghil Publication details: [S.l.] : Iuniverse Inc, 2012 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .1255 .B334 2012. Place hold
		Out of the box! : brand experiences between pop-up and flagship / [edited by Robert Klanten, Sven Ehmann and Kitty Bolhöfer ; text and preface by Shonquis Moreno]. by Klanten, Robert Ehmann, Sven Bolhöfer, Kitty Moreno, Shonquis Publication details: Berlin : Gestalten, 2011 Availability: Items available for loan: American University in Dubai (1)Call number: NK 2195 .S89. Place hold

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