AUD Library Catalog

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		The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron. by Stein, Donna Baier MacAaron, Alexandra Publication details: Mason, Ohio : TEXERE/Thomson, c2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .S736 2005. Place hold
		Outside innovation : how your customers will co-design your company's future / Patricia B. Seybold. by Seybold, Patricia B Publication details: New York, NY : HarperCollins/Collins, c2006 Other title: Outside innovation : how your customers will co-design your company's future. Availability: Items available for loan: American University in Dubai (1)Call number: HD 45 .S413 2006. Place hold
		Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett. by Stinnett, Bill Publication details: New York, NY : McGraw-Hill, c2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .S75 2005. Place hold
		The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy. by Prahalad, C. K Ramaswamy, Venkatram Publication details: Boston, Mass. : Harvard Business School Pub., c2004 Availability: Items available for loan: American University in Dubai (1)Call number: HD 41 .P73 2004. Place hold
		Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by Stone, Merlin, 1948- Bond, Alison Foss, Bryan Series: Market research in practice series Publication details: London ; Sterling, Va. Kogan Page, c2004. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .C6625 2004. Lists: KOGAN PAGE . Place hold
		The ice cream maker : an inspiring tale about making quality the key ingredient in everything you do / Subir Chowdhury. by Chowdhury, Subir Edition: 1st ed. Publication details: New York : Currency/Doubleday, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HD 62.15 .C486 2005. Place hold
		Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by Tybout, Alice M Calkins, Tim Kellogg School of Management Publication details: Hoboken, N.J. : Wiley, c2005 Other title: Kellogg on branding : the marketing faculty of the Kellogg School of Management.. Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 K46 2005. Place hold
		The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. by Reichheld, Frederick F Teal, Thomas, 1937- Publication details: Boston, Mass. : Harvard Business School Press, 2001, c1996 Other title: The loyalty effect : the hidden force behind growth, profits, and lasting value . Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .R438 2001. Place hold
		Stop, ask, and listen : proven sales techniques to turn browsers into buyers / Kelley Robertson. by Robertson, Kelley Edition: 2nd ed. Publication details: Toronto, Can. : Wiley, c2004 Other title: Stop, ask, and listen : proven sales techniques to turn browsers into buyers. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5438.25 R594 2004. Place hold
		Return on customer : creating maximum value from your scarcest resource / Don Peppers and Martha Rogers. by Peppers, Don Rogers, Martha, Ph.D Edition: 1st ed. Publication details: New York, NY : Doubleday/Currency, c2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.527 .P47 2005. Place hold
		What the customer wants you to know : how everybody needs to think differently about sales / Ram Charan. by Charan, Ram Publication details: New York, NY : Portfolio, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5438.4 .C43 2007. Place hold
		Lean solutions : how companies and customers can create value and wealth together / James P. Womack and Daniel T. Jones. by Womack, James P Jones, Daniel T Publication details: New York, NY : Simon & Schuster/Free Press, c2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .W64 2005. Place hold
		Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar. by Kumar, V, 1957- Publication details: Upper Saddle River, NJ : Wharton School Pub., c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .K863 2008. Place hold
		Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. by Gupta, Sunil, 1958- Lehmann, Donald R Publication details: Upper Saddle River, NJ : Wharton School Pub., c2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.55 .G87 2005. Place hold
		Inside the customer universe : how to build unique customer insight for profitable growth and market leadership / Henrik Andersen & Thomas Ritter. by Andersen, Henrik, 1953- Ritter, Thomas, 1970- Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .A525 2008. Place hold
		Citizen marketers : when people are the message / Ben McConnell and Jackie Huba. by McConnell, Ben Huba, Jackie Publication details: Chicago, IL : Kaplan Pub., c2007 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .M1833 2007. Place hold
		The new influencers : a marketer's guide to the new social media / Paul Gillin. by Gillin, Paul Publication details: Sanger, CA : Quill Driver Books/Word Dancer Press, c2007 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .G5424 2007. Place hold
		Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt. by Schmitt, Bernd Publication details: New York, NY : Wiley, c2003 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.55 .S35 2003. Place hold
		The new age of innovation : driving cocreated value through global networks / C.K. Prahalad, M.S. Krishnan. by Prahalad, C. K Krishnan, M. S. (Mayuram S.) Publication details: New York, NY : McGraw-Hill, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HD 30.28 .P69 2008. Place hold

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