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Graphic design sources / Kenneth J. Hiebert.

By: Publication details: New Haven, CT : Yale University Press, c1998.Description: 224 p. : ill. (some col.) ; 29 cmISBN:
  • 0300074611 (pbk.) :
Subject(s): LOC classification:
  • NC1000 .H55 1998
Summary: In this book, an award-winning graphic designer and teacher addresses students, educators, computer graphics users, practicing designers, and others seeking to understand the principles and process of good design. Interweaving theory and concrete, creative activity, he demonstrates the integration of such stimuli as nature, music, personal experience, statistical data, vernacular expression, and architecture in well-designed work. With clear explanations and hundreds of revealing illustrations, Hiebert discusses and demonstrates the process of design creation: first finding more universal and latent beginning points inherent in sources, then engaging in a thought process that leads to fresh and unpredictable interpretive results. The computer is used as an enabling tool while avoiding the cliche forms of obvious computer-generated design.

Includes bibliographical references.

In this book, an award-winning graphic designer and teacher addresses students, educators, computer graphics users, practicing designers, and others seeking to understand the principles and process of good design. Interweaving theory and concrete, creative activity, he demonstrates the integration of such stimuli as nature, music, personal experience, statistical data, vernacular expression, and architecture in well-designed work. With clear explanations and hundreds of revealing illustrations, Hiebert discusses and demonstrates the process of design creation: first finding more universal and latent beginning points inherent in sources, then engaging in a thought process that leads to fresh and unpredictable interpretive results. The computer is used as an enabling tool while avoiding the cliche forms of obvious computer-generated design.

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