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Technology ventures : from idea to enterprise / Thomas H. Byers, Richard C. Dorf, Andrew J. Nelson.

By: Contributor(s): Publisher: New York, NY : McGraw-Hill Education, 2019Edition: Fifth editionDescription: xxiv, 562 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260085082 (paperback)
Subject(s): LOC classification:
  • T58.5 .B94 2019
Incomplete contents:
Part I -- Venture Opportunity and Strategy --
The Role and Promise of Entrepreneurship --
Opportunities --
Vision and the Business Model --
Competitive Strategy --
Innovation Strategies --
Part II -- Concept Development and Venture Formation --
The Business Story and Plan --
Risk and Return --
Creativity and Product Development --
Marketing and Sales --
Types of Ventures --
Part III -- Intellectual Property, Organizations, and Operations --
Intellectual Property --
The New Enterprise Organization --
Acquiring and Organizing Resources --
Management of Operations --
Acquisitions and Global Expansion --
Part IV -- Financing and Leading the Enterprise --
Profit and Harvest --
The Financial Plan --
Sources of Capital --
Deal Presentations and Negotiations --
Leading Ventures to Success.

Includes bibliographical references and index.

Part I -- Venture Opportunity and Strategy --

The Role and Promise of Entrepreneurship --

Opportunities --

Vision and the Business Model --

Competitive Strategy --

Innovation Strategies --

Part II -- Concept Development and Venture Formation --

The Business Story and Plan --

Risk and Return --

Creativity and Product Development --

Marketing and Sales --

Types of Ventures --

Part III -- Intellectual Property, Organizations, and Operations --

Intellectual Property --

The New Enterprise Organization --

Acquiring and Organizing Resources --

Management of Operations --

Acquisitions and Global Expansion --

Part IV -- Financing and Leading the Enterprise --

Profit and Harvest --

The Financial Plan --

Sources of Capital --

Deal Presentations and Negotiations --

Leading Ventures to Success.

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