Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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Books | American University in Dubai | American University in Dubai | Main Collection | HD6054.3.P69 2022 (Browse shelf(Opens below)) | Available | Y20002846 |
HD 6054.3 .H39 2005 Women leading / | HD 6054.3 .H435 2004 The naked truth : a working woman's manifesto on business and what really matters / | HD 6054.3 .P69 2011 Women & men in management / | HD6054.3.P69 2022 Principles of marketing for a digital age / | HD 6054.3 .S265 2013 Lean in : women, work, and the will to lead / | HD 6054.3 .S86 2005 Supporting women's career advancement : challenges and opportunities / | HD 6054.3 .T37 2009 Women lead the way : your guide to stepping up to leadership and changing the world / |
Includes bibliographical references and index.
Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer. The new edition also includes: andbull; Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony's Chocolonely, Nissan, and Airbnb andbull; A revamped 'Sustainability Spotlight' feature in every chapter that aligns with the UN's Principles for Responsible Management Education (PRME) initiative andbull; A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
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