This book teaches you how to use the Food Design Thinking idea-generation method called IdeaHive, and gives you the tool you need to use this method, the IdeaHive cards, which you can cut and use many, many times in the future. By using the method described in this book, you will generate a multitude of Food Design ideas, whether you want to design (or redesign) a dish, a simple dinner between friends, a restaurant, a cafe, a food truck, a food event, a bakery, or any other food service or food system. By teaching you how to use this idea-generation method, this book also teaches you some fundamentals of food design thinking, showing you a few consequential steps: from creating a team, generating insights, generating ideas, to selecting a final idea.