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Media flight plan 7 : a strategic approach to media planning theory & practice / Dennis G. Martin, Robert D. Coons.
Language: eng Publication details: Provo, Utah : Deer Creek Publishing, 2015Edition: Seventh editionDescription: 157 pages: illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9780615988283 (paperback)
- HF5826.5 .M37 2015
Contents:
Section I: Media Flight Plan --
Section II: Media Flight Plan Exercises --
Section III: Media Flight Plan Case Studies.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 5826.5 .M37 2015 (Browse shelf(Opens below)) | Available | 5240447 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
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| HF 5826.5 .K456 2008 wkbk Advertising media : workbook and sourcebook / | HF 5826.5 .K46 2008 Kellogg on advertising & media : the Kellogg School of Management / | HF 5826.5 .M37 2006 Media flight plan V : a strategic approach to media planning theory & practice / | HF 5826.5 .M37 2015 Media flight plan 7 : a strategic approach to media planning theory & practice / | HF 5826.5 .S86 1996 Media planning : a practical guide / | HF 5827 .A38 2001 Advertising | HF 5827 .B8 1984 Twenty advertising case histories. |
Section I: Media Flight Plan --
Section II: Media Flight Plan Exercises --
Section III: Media Flight Plan Case Studies.
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