Image from Google Jackets
Normal view MARC view

Innovation management : effective strategy and implementation / Keith Goffin and Rick Mitchell.

By: Goffin, Keith [author.].
Contributor(s): Mitchell, Rick, 1943- [author.].
Publisher: London : [New York, NY] : Palgrave ; Macmillan Education, 2017Edition: Third edition.Description: XXXI, 413 pages : illustrations ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781137373434; 1137373431.Subject(s): Organizational change | Industrial management | Strategic planning | Organizational Innovation | Changement organisationnel | Gestion d'entreprise | Planification strat�egique | Business and Management | Industrial management | Organizational change | Strategic planning | Innovationsmanagement | Business and ManagementDDC classification:
Contents:
Understanding innovation and innovation management -- Innovation in context -- Service innovation -- Developing an innovation strategy -- Generating innovative ideas -- Selecting the innovation portfolio -- Implementing innovations -- People, culture and organization -- Innovation -- performance and capability.
Summary: 'Innovation Management' provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.
List(s) this item appears in: Faculty TextBook
Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Non-fiction Main Collection HD58.8 .G61.3 2017 (Browse shelf(Opens below)) Available 5245380

First edition: 2005.

Includes bibliographical references (pages 376-403) and index.

Understanding innovation and innovation management -- Innovation in context -- Service innovation -- Developing an innovation strategy -- Generating innovative ideas -- Selecting the innovation portfolio -- Implementing innovations -- People, culture and organization -- Innovation -- performance and capability.

'Innovation Management' provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.

There are no comments on this title.

to post a comment.

Powered by Koha