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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Publisher: New York : McGraw-Hill, [2021]Edition: 12e. International student editionDescription: 1 volume (unpaged) : illustrations (chiefly color) ; 29 cmContent type:- text
- unmediated
- volume
- 1260570991
- 9781260570991
- HF 5823 .B387 2021
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | HF 5823 .B387 2021 (Browse shelf(Opens below)) | Available | 5247208 |
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| HF 5823 .B27 2008 The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / | HF 5823 .B3725 2002 Persuasive signs : the semiotics of advertising / | HF 5823 .B387 2012 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 .B387 2021 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 .B438 2004 Ads, fads, and consumer culture : advertising's impact on American character and society / | HF 5823 .B439 2004 Advertising today / | HF 5823 .B53 1990 How to produce creative advertising : proven techniques & computer applications / |
Includes bibliographical references and index.
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