Normal view
MARC view
FMCG : the power of fast-moving consumer goods / Greg Thain and John Bradley.
Publisher: Sarasota, FL : First Edition Design Publishing, 2014Description: 585 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9781622876488
- 1622876482
- 9781622876631
- 1622876636
- Power of fast-moving consumer goods
- Fast moving consumer goods
- HD 2755.5 .T53 2014
Contents:
Summary: "This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed."--Publisher's description.
FMCG: the power of fast-moving consumer goods -- Where and when? -- Coca-Cola -- Colgate Palmolive -- Danone -- Dean Foods -- General Mills -- Heinz -- Henkel -- Kelloggs -- Kimberly-Clark -- Kraft -- L'Oreal -- Mars -- Nestle -- Procter & Gamble -- Pesico -- Reckitt Benckiser -- The Estee Lauder Company -- Unilever -- Emerging markets -- Global FCMGs -- Money, mojo or marketing?
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HD 2755.5 .T53 2014 (Browse shelf(Opens below)) | Checked out | 2024-09-26 | 5176285 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 2755.5 .S847 1998 The strategy and organization of international business / | HD 2755.5 .S88 2004 Key concepts in international business / | HD 2755.5 .T47 1985 The cultural environment of international business / | HD 2755.5 .T53 2014 FMCG : the power of fast-moving consumer goods / | HD 2755.5 .T6877 2010 Transnational communities : shaping global economic governance / | HD 2755.5 .T69 1980 Transnational enterprises, their impact on Third World societies and cultures / | HD 2755.5 .V472 1998 In the hurricane's eye : the troubled prospects of multinational enterprises / |
Includes bibliographical references (page 535) and index.
FMCG: the power of fast-moving consumer goods -- Where and when? -- Coca-Cola -- Colgate Palmolive -- Danone -- Dean Foods -- General Mills -- Heinz -- Henkel -- Kelloggs -- Kimberly-Clark -- Kraft -- L'Oreal -- Mars -- Nestle -- Procter & Gamble -- Pesico -- Reckitt Benckiser -- The Estee Lauder Company -- Unilever -- Emerging markets -- Global FCMGs -- Money, mojo or marketing?
"This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed."--Publisher's description.
There are no comments on this title.
Log in to your account to post a comment.