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Library marketing basics / Mark Aaron Polger.
Publisher: Lanham : Rowman & Littlefield, [2019]Description: xvi, 315 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781442239630
- 1442239638
- 021.7 23
- Z 716.3 .P65 2019
Contents:
What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | Z 716.3 .P65 2019 (Browse shelf(Opens below)) | Available | C20038394 |
Includes bibliographical references and index.
What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library.
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