Research methods for media communication / Niranjala Weerakkody.
By: Weerakkody, Niranjala [author.]
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Publisher: South Melbourne, Vic. Oxford University Press, 2016Edition: Second edition.Description: xiv, 350 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780195588033; 0195588037.Subject(s): Mass media -- Research -- Methodology | Communication -- Research | Advertising -- Research | Public relations -- Research | Advertising -- Research | Communication -- Research | Mass media -- Research -- Methodology | Public relations -- Research| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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American University in Dubai | American University in Dubai | Non-fiction | Main Collection | P 91.3 .W44 2016 (Browse shelf(Opens below)) | Available | 5176203 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| P 91.3 .R38 2008 Introduction to communication research / | P 91.3 .S24 2010 The SAGE handbook of communication and instruction / | P 91.3 .S746 2003 How to do media & cultural studies / | P 91.3 .W44 2016 Research methods for media communication / | P 91.3 .W47 2006 Mass media research : an introduction / | P 91.3 .W47 2011 Mass media research : an introduction / | P 91.5 .G7 F67 2000 Formations : a 21st century media studies textbook / |
Includes bibliographical references (pages 325-337) and index.
pt. 1. General introduction -- The research process -- Theoretical paradigms and concepts -- From choosing a topic to writing scholarly reports -- Writing research reports for non-academic settings -- Research ethics in media and communication -- Sampling -- Measurement -- pt. 2. Research approahces : quantitative -- Survey research -- Content analysis -- Experiments -- pt. 3. Research approaches : qualitative -- Research interviewing -- Focus groups -- Field studies -- pt. 4. Other research approaches -- Case study research -- Textual analysis -- pt. 5. Analysis of qualitative and quantitative data -- Analysing data.
Research Methods in Media and Communication (Second Edition) is an engaging and easy-to-read introduction to media and communication research. It introduces readers to the qualitative and quantitative research methods commonly used in the social sciences, and provides a concise overview of the processes related to carrying out research in media and communication, journalism, and public relations.This user-friendly text guides students through the stages of designing, conducting, analysing and reporting on an original research project. Updated with contemporary case studies and real-life examples, the second edition is rich with learning support for media and communication students, including exercises to consolidate knowledge and handy hints for guidance on key aspects of the research process. --Back cover.
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