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The Sage handbook of advertising [electronic resource] / edited by Gerald J. Tellis, Tim Ambler.
Publication details: Los Angeles : Sage Publications, 2007.Description: xvi, 491 p. : illContent type:- text
- computer
- online resource
- HF5823 .S17 2007
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
eBooks
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American University in Dubai | American University in Dubai | HF 5823 .S17 2007 (Browse shelf(Opens below)) | Available |
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| HF 5823 .P737 2012 Spending advertising money in the digital age : how to navigate the media flow / | HF5823 .R39 2009 Arabic انهيار الإعلان وارتقاء العلاقات العامة / | HF 5823 .R665 2005 How to advertise : What works, what doesn't- and why / | HF 5823 .S17 2007 The Sage handbook of advertising | HF 5823 .S3636 1994 Strategic advertising campaigns / | HF 5823 .S3636 1999 Strategic brand communication campaigns / | HF 5823 .S4854 2014 Controversies in contemporary advertising / |
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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