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Boomers 3.0 : marketing to baby boomers in their third act of life / Lawrence R. Samuel.

By: Publisher: Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2017]Description: xvii, 186 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781440857225
  • 1440857229
Subject(s): Additional physical formats: Online version:: Boomers 3.0LOC classification:
  • HN 59.2 .S256 2017
Contents:
Preface -- Introduction -- Fountain of youth -- Old dog, new tricks -- Reboot -- Inner muse -- Bucket list -- Higher ground -- Boomerpods -- Gray power -- Pay it forward -- Footprints-in-the-sand -- Conclusion -- Notes -- Selected bibliography -- Index.

Includes bibliographical references and index.

Preface -- Introduction -- Fountain of youth -- Old dog, new tricks -- Reboot -- Inner muse -- Bucket list -- Higher ground -- Boomerpods -- Gray power -- Pay it forward -- Footprints-in-the-sand -- Conclusion -- Notes -- Selected bibliography -- Index.

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