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Packaging : design successful packaging for specific customer groups / Mark Hampshire, Keith Stephenson.
Series: DemoGraphicsPublication details: Mies, Switzerland ; Hove : RotoVision, 2007.Description: 207 pages : color illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9782940361717
- 2940361711
- (hbk.)
- (hbk.)
- TS 195.4 .S74 2007
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | TS 195.4 .S74 2007 (Browse shelf(Opens below)) | Available | 5192310 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| TS 195.4 .K65 2006 Packaging design : successful product branding from concept to shelf / | TS195.4.K65 2012 Packaging design : successful product branding from concept to shelf / | TS195.4.K65 2012 The copy workshop workbook / | TS 195.4 .S74 2007 Packaging : design successful packaging for specific customer groups / | TS 233 .M39 1994 Practical casting : a studio reference / | TS 533.2 .K95 2013 American gun : a history of the U.S. in ten firearms / | TS 753 .C83 2002 How to buy a diamond. |
Includes index.
Through a selection of diverse examples, the authors examine how packaging is designed to appeal to specific socio-economic groups. With case studies and interviews with designers and brand owners, the reader is presented with explanations as to how specific marketing choices evolve.
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