Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Books | American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 5718.3 .V44 2017 (Browse shelf(Opens below)) | Available | c20000808 |
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HF 5718.3 .B773 2005 Writing marketing : literary lessons from academic authorities / | HF 5718.3 .C65 1996 The complete book of contemporary business letters / | HF 5718.3 .G84 2013 Essentials of business communication / | HF 5718.3 .V44 2017 The case writing workbook : a self-guided workshop / | HF 5718.3 W78 2006 Written communications that inform and influence. | HF 5718.5 .F74 2011 Writing winning business proposals / | HF 5719 .L48 1971 Annual reports. Conception and design of annual reports. Konzeption und Gestaltung von Jahresberichten. Conception et design de rapports annuels / |
Revised edition of the author's The case writing workbook, c2013.
Introduction: how to use this workbook -- Getting started -- The research process -- Writing the case -- Writing short cases -- Building the instructor's manual -- Transforming research cases into teaching cases -- Getting your case published and reviewing cases for others -- Working with coauthors -- Teaching with cases -- Student case writing : the case research study model for undergraduates and the graduate student model -- Special formats and delivery systems.
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