Includes index.

Bell System, Saul Bass, 1960 -- British Rail, Gerry Barney, Design Research Unit, 1964 -- British Steel, David Gentleman, 1969 -- CBS, William Golden, 1951 -- Centre Pompidou, Jean Widmer, Visuel Design Association, 1977 -- Canadian National, Allan Fleming, Cooper and Beatty, 1960 -- CND, Gerald Holtom, 1958 -- Coca-Cola, Frank Mason Robinson, 1886 -- Deutsche Bank, Anton Stankowski, Stankowski + Duschek, 1974 -- ENO, Mike Dempsey, Carroll, Dempsey & Thirkell, 1991 -- ERCO, Otl Aicher, 1974 -- I Love New York, Milton Glaser, Milton Glaser, Inc., 1975 -- London Underground, Edward Johnston, 1916 -- Michelin, O'Galop, 1898 -- München 1972, Coordt von Mannstein, Graphicteam Köln, 1968 -- Musèe d'Orsay, Bruno Monguzzi, 1983 -- NASA, Bruce Blackburn, Danne & Blackburn, 1974 -- National Theatre, Ian Dennis, HDA International, 1974 -- Osborne Bull, Manolo Prieto, 1956 -- Penguin, Edward Young, 1935 -- Perú, FutureBrand Buenos Aires and Lima, 2010 -- Pirelli, unknown, 1907 -- Randstad, Ben Bos, Total Design, 1966 -- Sol de Miró, Joan Miró, 1984 -- Tate, Wolff Olins, 1999 -- UPS, Paul Rand, 1961 -- V&A, Alan Fletcher, Pentagram, 1989 -- Woolmark, Franco Grignani, 1964 -- WWF, Sir Peter Scott, 1961.

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.