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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Publisher: Mason, OH : South-Western, Cengage Learning, c2015Edition: 7th ed.Description: xx, 407 p. : chiefly col. ill. ; 29 cm.ISBN: 9781285187815 (pbk.).Subject(s): Advertising media planning | Branding (Marketing) | Advertising | Advertising | Advertising media planning | Branding (Marketing)
List(s) this item appears in: Faculty TextBook
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF5821.O34 2012 (Browse shelf(Opens below)) Available 5122164
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HF 5821 .M21 2004 Advertising : HF 5821 .M3213 1991 Advertising international : HF 5821 .N59 2003 Advertising cultures : HF5821.O34 2012 Advertising and integrated brand promotion / HF 5821 .S419 1995 Essentials of advertising strategy / HF 5821 .S419 1995 Essentials of advertising strategy / HF 5821 .W54 1978 Decoding advertisements :

Includes bibliographical references and index.

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