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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Publisher: Mason, OH : South-Western, Cengage Learning, c2015Edition: 7th ed.Description: xx, 407 p. : chiefly col. ill. ; 29 cm.ISBN: 9781285187815 (pbk.).Subject(s): Advertising media planning | Branding (Marketing) | Advertising | Advertising | Advertising media planning | Branding (Marketing)
List(s) this item appears in: Faculty TextBook
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF5821.O34 2012 (Browse shelf(Opens below)) Available 5122164

Includes bibliographical references and index.

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