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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Publication details: Mason, OH : South-Western, Cengage Learning, c2015.Edition: 7th edDescription: xx, 407 p. : chiefly col. ill. ; 29 cmISBN:- 9781285187815 (pbk.)
- HF5821.O34 2015
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF5821.O34 2012 (Browse shelf(Opens below)) | Available | 5122164 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5821 .M21 2004 Advertising : a cultural economy / | HF 5821 .M3213 1991 Advertising international : the privatisation of public space / | HF 5821 .N59 2003 Advertising cultures : gender, commerce, creativity / | HF5821.O34 2012 Advertising and integrated brand promotion / | HF 5821 .S419 1995 Essentials of advertising strategy / | HF 5821 .S419 1995 Essentials of advertising strategy / | HF 5821 .W54 1978 Decoding advertisements : ideology and meaning in advertising / |
Includes bibliographical references and index.
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