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Public relations practices : managerial case studies and problems / Allen H. Center [and others].

Contributor(s): Center, Allen H.
Publisher: Boston : Pearson, ©2014Edition: 8th ed.Description: xii, 276 pages ; 24 cm.ISBN: 9780133127645; 0133127648; 0133354059 (pbk.); 9780133354058 (pbk.).Subject(s): Public relations -- Case studies | Public relationsGenre/Form: Case studies.
Contents:
The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.
List(s) this item appears in: Faculty TextBook
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HM1221.P787 2014 (Browse shelf(Opens below)) Available 5119677

Includes index.

Includes bibliographical references and index.

The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.

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