Normal view
MARC view
Public relations practices : managerial case studies and problems / Allen H. Center [and others].
Publication details: Boston : Pearson, ©2014.Edition: 8th edDescription: xii, 276 pages ; 24 cmISBN:- 9780133127645
- 0133127648
- 0133354059 (pbk.)
- 9780133354058 (pbk.)
- MCOM331
- HM1221.P787 2014
Contents:
The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HM1221.P787 2014 (Browse shelf(Opens below)) | Available | 5119677 |
Includes index.
Includes bibliographical references and index.
The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.
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