Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | American University in Dubai | American University in Dubai | Main Collection | P90 .T874 2013 (Browse shelf(Opens below)) | Lost textbook? CK, 28 June 2015 | Available | 5139389 |
Includes bibliographical references and index.
Part I. The nature and business of media. Understanding mass media, convergence, and the importance of media literacy ; Making sense of research on media effects and media culture ; The business of media ; Financing and shaping the media : advertising, public relations, and marketing communications ; Understanding controls on media content : government regulation, self-regulation, and ethics -- Part II. The media industries. Preface: The forces driving convergence in media industries. The internet industry ; The book industry ; The newspaper industry ; The magazine industry ; The recording industry ; The radio industry ; The movie industry ; The television industry ; The video game industry -- Epilogue.
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