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A logo for London : the London Transport bar and circle / David Lawrence ; with preface and foreword by Mike Brown, David Worthington.
Publication details: London : Laurence King Publishing, 2013.Description: 175 p. : ill. (chiefly col.) ; 26 cmISBN:- 9781780672960 (hbk.)
- 1780672969 (hbk.)
- NC1002.L63 L396 2013x
Contents:
Summary: The London Transport bar and circle - also known as the bulls-eye or roundel - is an icon of commercial design. Over the last century it has come to represent not only Londons transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as being cool, and its influence has extended into many other fields, including fashion, pop music and counter-culture. This fascinating book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the companys many activities, as well as its wide-ranging cultural influence. Richly illustrated with poster artworks, photographs and other graphic material from the London Transport Museum archives, the book features numerous inventive uses of the logo, many of them previously unpublished.--Provided by publisher.
Selling the invisible : take the tube, bus and tram -- Uniquely designed for London -- The symbol goes to war -- Art for all : the advertising agency man -- Economy and monopoly -- Redefining the identity -- Millennial moves -- Art on the Underground -- Take London home with you -- Admirers and imitators -- Going Underground.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | NC 1002 .L63 L396 2013 (Browse shelf(Opens below)) | Available | 5109820 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| NC 1002 .L63 H45 2017 Rhetoric of logos : a primer for visual language / | NC 1002 .L63 H95 2011 Symbol / | NC 1002 .L63 L32 2007 Logology. | NC 1002 .L63 L396 2013 A logo for London : the London Transport bar and circle / | NC 1002 .L63 L628 2010 Logo talks / | NC 1002 .L63 L636 2011 LogoLogy 2 : the wonderland of logo design / | NC 1002 .L63 L642 2013 Logo talks II / |
Originally published: Harrow: Capital Transport, 2000.
Includes bibliographical references (page 171-172) and index.
Selling the invisible : take the tube, bus and tram -- Uniquely designed for London -- The symbol goes to war -- Art for all : the advertising agency man -- Economy and monopoly -- Redefining the identity -- Millennial moves -- Art on the Underground -- Take London home with you -- Admirers and imitators -- Going Underground.
The London Transport bar and circle - also known as the bulls-eye or roundel - is an icon of commercial design. Over the last century it has come to represent not only Londons transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as being cool, and its influence has extended into many other fields, including fashion, pop music and counter-culture. This fascinating book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the companys many activities, as well as its wide-ranging cultural influence. Richly illustrated with poster artworks, photographs and other graphic material from the London Transport Museum archives, the book features numerous inventive uses of the logo, many of them previously unpublished.--Provided by publisher.
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