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The retail revival : reimagining business for the new age of consumerism / Doug Stephens.

By: Publication details: Ontario : John Wiley, c2013.Description: xxii, 250 p. : ill. ; 23 cmISBN:
  • 9781118489673 :
  • 1118489675 :
Subject(s): LOC classification:
  • HF5415.32 .S74 2013
Summary: raditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.

raditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.

Includes bibliographical references (p. 231-239) and index.

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