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Understanding the global market : navigating the international business environment / Bruce D. Keillor.
Publication details: Santa Barbara, Calif. : Praeger, c2013.Description: x, 180 p. ; 25 cmISBN:- 9781440803017 :
- 1440803013 :
- HF1359 .K417 2013
Contents:
Summary: "This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market." -- Provided by publisher.
The international business environment : an overview and newer perspectives (complexities and choices) -- Dealing with the social and cultural aspects of a new market -- Managing the physical environment : market selection and market entry -- The economic environment: a business perspective -- The political and legal environment : dealing with new markets and new rules -- The global competitive environment : playing to win.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 1359 .K417 2013 (Browse shelf(Opens below)) | Available | 5106066 |
"This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market." -- Provided by publisher.
The international business environment : an overview and newer perspectives (complexities and choices) -- Dealing with the social and cultural aspects of a new market -- Managing the physical environment : market selection and market entry -- The economic environment: a business perspective -- The political and legal environment : dealing with new markets and new rules -- The global competitive environment : playing to win.
Includes bibliographical references (pages 173-174) and index.
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