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The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose.
Publication details: New York : W.W. Norton & Co., c2012, 2011.Edition: 1st pbk. edDescription: 354 p. ; 22 cmISBN:- 9780393341256 (pbk.) :
- 0393341259 (pbk.) :
- HD9696.8.A2 R67 2012
Contents:
Summary: Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 9696.8 .A2 R67 2012 (Browse shelf(Opens below)) | Available | 5106725 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 9696.67 .A2 V66 2011 Multi-national and intercultural services organisations and the integration in front of global clients / | HD 9696.8 .A2 C64 1999 Net profit : how to invest and compete in the real world of Internet business / | HD 9696.8 .A2 R67 2011 The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / | HD 9696.8 .A2 R67 2012 The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / | HD 9696.8 .U62 A78 2012 Digital wars : Apple, Google, Microsoft and the battle for the Internet / | HD 9696.8 .U62 C37 2002 Dot.con : the greatest story ever sold / | HD 9696.8 .U64 F335 2010 The Facebook effect : the inside story of the company that is connecting the world / |
Includes bibliographical references (p. 321-333) and index.
The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.
Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
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