Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

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Publication details: London : Kogan Page Limited, 2013.Edition: Third editionDescription: vii, 288 pages : illustrations ; 24 cmISBN:

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List(s) this item appears in: KOGAN PAGE

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Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.3 .B683 2013 (Browse shelf(Opens below))	Available		251091

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Previous	HF 5415.3 .B323 1993 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /	HF 5415.3 .B683 2004 Questionnaire design : how to plan, structure, and write survey material for effective market research /	HF 5415.3 .B683 2008 Questionnaire design : how to plan, structure and write survey material for effective market research /	HF 5415.3 .B683 2013 Questionnaire design : how to plan, structure and write survey material for effective market research /	HF 5415.3 .C45 1975 Marketing : a behavioural analysis /	HF 5415.3 .F67 2001 Hitting the sweet spot : how consumer insights can inspire better marketing and advertising /	HF 5415.3 .H637 1995 Consumer research : introspective essays on the study of consumption /	Next

Includes bibliographical references (pages 276-281) and index.

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