Normal view
MARC view
Consumer behavior : buying, having, and being / Michael R. Solomon.
Analytics: Show analyticsPublication details: Boston : Pearson, c2013.Edition: 10th edDescription: xxiv, 614 p. : col. ill. ; 29 cmISBN:- 9780273767312 (pbk.)
- 0273767313 (pbk.)
- 9780132671842 (hardback)
- 0132671840 (hardback)
- HF 5415.32 .S6 2013
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .S6 2013 (Browse shelf(Opens below)) | Available | 5134516 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| HF 5415.32 .S35 2010 Consumer behavior / | HF 5415.32 .S6 1996 Consumer behavior : buying, having, and being / Michael R. Solomon. | HF 5415.32 .S6 2012 Consumer behavior / | HF 5415.32 .S6 2013 Consumer behavior : buying, having, and being / | HF 5415.32 .S74 2013 The retail revival : reimagining business for the new age of consumerism / | HF 5415.32 .S75 2005 Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / | HF 5415.32 .T46 2007 Buy, buy baby : how consumer culture manipulates parents and harms young minds / |
Previous ed.: Boston, Mass.: Pearson, 2011.
Includes bibliographical references and indexes.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
There are no comments on this title.
Log in to your account to post a comment.